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    Integrated Marketing Communications
    Term-IV
    Integrated Marketing Communications
    Prof Gurpreet Kour

    Prof Gurpreet Kour

    Teacher

     Pratap Mandal

    Pratap Mandal

    Teacher

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    IIM Shillong has been set up with a vision of expansion and mobilisation of facilities for offering good quality management education and research in the North Eastern region of India. The decision of coming up with an Indian Institute of Management in the North East was unanimously taken by the Union Minister of Human Resource Development along with the Chief Ministers of the North Eastern States in the Review Meeting held at Shillong during June 2004. Shillong was drafted as the permanent location for the institute after consultation between the Ministry of Development of North Eastern Region (DONER) and the Chief Ministers of States of the region.

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